Working ON your business, not IN your business

With Ruth Kudzi

Ruth Kudzi, Business Mentor and Mindset Coach, explains what it means to work ON rather than IN your business and why the school holidays are the ideal time to do it.

Can we use the summer holidays to get better results from our businesses?

What do the school holidays mean to you? More relaxed mornings, sunny days and fun adventures with your children?

Or, that, PLUS jenga-like work/life juggles and very little time to get your work done?

If you’re anything like me, it’s the latter. I find it’s a constant battle between living in the moment, having fun with my family and low-level anxiety about all the work I have to do.

But what if there was a way that we could use this period to our advantage?

What if we could find a way to turn this summer period into a really productive and positive one for our businesses?

You may have heard about the concept of using the summer holidays to work ON your business, rather than IN it.

It sounds great, but what does it actually mean?

I had a chat with Business Mentor and Mindset Coach, Ruth Kudzi, to get some expert advice.

So your children have broken up for the break and you’ve still got work to do what does it mean to recommend you work ON your business rather than IN it? Why is it a good idea?

‘Working ON rather than IN your business means that you are building capacity for the future. So rather than seeing clients for instance, you are doing things which will mean your business has the foundations to grow.’

How can we do this?

Personal development

‘Personal development is closely linked to business development. It helps us see our blind spots and what we can do to improve.

It is actually pretty easy to fit in during the holidays. It could be anything from reading books, listening to podcasts, booking events or working with a coach or mentor.’

Business development

‘In terms of your business I would look at the systems and processes that you have in place to support you, focusing on marketing, finance and operations.

Summer is a good time to assess where you are in your business and re-evaluate your goals. It’s also a good time to explore how you feel personally about your business.

Look at what is or isn’t working well and where you need to improve. Examine lead generation and client attraction, sales, client results and retention. Working through these headings will make it clear what is performing well and what is under-performing. This way, you’ll also know what you need to focus on for the rest of the year.

Networking on social media and in person can help you to work on your business by connecting with people who could be potential clients or collaborators. These connections can enable you to grow your business and your brand.

Consider how your actions can help in the long run as well as the short run with business growth.’

With 7 months behind us, and 5 to go, what questions should we be asking ourselves about how our business has performed in 2019 so far?

‘What have our revenue, profit and costs been?

What has worked in terms of securing clients?

What hasn’t worked?

What have our biggest successes been?

What have we learned?’

What questions should we be asking ourselves about goals for the rest of 2019?

‘What are our goals?

What can we do to increase revenue / profit?

How will we generate more leads and clients?

How can we increase our conversion rate?

Who can we collaborate with?

What support do we need?’

What actions might we want to take as a result?

‘It’s a good idea to look at your strategy for the year and redefine it based on what has happened so far.

If there is a specific area where you’re not getting results such as lead generation, look at what you are doing. It’s important to make sure you are speaking to the right clients, with the right message, in the right place. Tweak and test so you can measure the results.

Identify if there are any areas where you need to get additional support, whether from a coach, mentor or specialist such as a tech VA.

Translate your bigger goals into a weekly action plan with a maximum of 3 projects that you’re working on at any one time.

Always measure results.

How can you incorporate working ON your business rather than IN it in the future?

‘Allocate time in your week to look at your strategy, your data, your business development and your personal development.

If you are starting out, accountability is really helpful. Consider joining a lower cost membership for some additional support or get an accountability partner to keep you on track.’

'Remember the more that you can do ON your business the better results you will get IN your business.'

With many thanks to Ruth for her kind advice.

If you’d like to know more about her work, check out or find her @ruthkudzi on Facebook and Instagram.

Is finding time to work ON your business something you’re prioritising over the summer?

What does that look like for you?

If you’re looking for tops tips on How To Do More In Less Time check out this blog post, or if you’re in need of some advice about how to keep a positive mindset, check out this recent post.

How are your holidays going?

Let me know in the comments below 👇💕

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