The AMotherBrand Podcast

The AMotherBrand Podcast

Welcome to The AMotherBrand Podcast. I’m Nonie White, former TV producer/director turned mother and entrepreneur.

This podcast exists to empower more women to know that you don’t have to choose between being the mother you want to be and doing work that you love. You can do both, by building a business around your family.

I’m not going to sugar-coat it, starting-up and growing a business around your family isn’t easy but being in control of how you spend your life and what work you do, when and where, is 100% worth it. This podcast is all about helping you embrace a new way of working, one that considers you as a whole person and prioritises your wellbeing, to help you feel good, do great work and thrive.

In the podcast I share tips about how you can apply the science of wellbeing, Positive Psychology, to help you flourish in life and work, as well as interviewing incredible female founders about how they’ve successfully built their businesses around their families.

Listen to and follow this show wherever you get your podcasts, and remember to share so other mums can find us too!

How do you create the joyful life and fulfilling work you desire?

Often when I talk to mothers they share that that they’re not sure what they should – or could – be doing with their lives. They’re not sure what the right business would be for them, because they don’t actually know WHO they are anymore.

In this episode, we’re going to look at who you are – what your passions are, what your strengths are and what your purpose might be. I’m going to talk through a step-by-step process to work out the ideal business for you – one that lights you up, that feels aligned with your values, that plays to your strengths and that brings you joy and fulfilment.

It’s said that success is 80% mindset and 20% execution, so in this episode, we are going to look at your mindset, what it is and why it’s so crucial to our success.

We’re going to look at how our levels of wellbeing affect our mindset and what we can do about it and how we can cultivate a ‘Growth mindset’. Finally, I’m going to walk you through three simple things you can do in your everyday life that are going to help you build and maintain a strong, positive mindset, to support you in building your dream business around your family and thriving.

As mothers we have 9 million things to do and think about all at the same time. We’re pulled in a million and one directions. Throw a business dream into the mix and your To Do list can quickly spiral into overwhelm. It’s hard.

In this episode we’re looking at the practicalities of making our business fit around our busy lives in a way that supports our wellbeing and our dreams.

Being intentional with how we spend our time is vital. I’m going to walk you through the ways I’ve found to help steer through the insanity, to get super organised with batch-thinking and batch-planning and to keep your eye firmly on the essentials.

In this episode I’m going to talk about happiness – what it is, what it isn’t and how we can get more of it every day!

We may have grown up with a ‘hustle harder’ attitude to work but I’m going to share research that argues that working harder is not always the quickest route to success. In fact, we need to spend more time doing things that make us feel good, in order to do good work.

In this episode I’m going to share 3 easy ways that we can use Positive Psychology to increase the levels of happiness in our daily lives and in so doing, increase our chances of fulfilling our potential.

Building a business around your family is GREAT… you get the freedom to be the mother you want to be and do the work you love, however, whenever and wherever you choose. That said, it’s also really hard at times.

There are always certain times when the life / work juggle gets more intense – whether that’s holidays, when kids are sick or when your personal life suddenly needs more of your attention than usual.  Life happens and our resilience is tested.

In this episode I’m going to be pulling out bits of easy Positive Psychology that we can turn to when we need a bit of extra support to help us through a challenging patch.

Having an appropriate network is often quoted as one of the key barriers that holds female entrepreneurs back from success, but when you’re a mother, largely based at home, it’s even more of a challenge to find one.

In this episode I share some of the science behind why we need other people to feel good, to do good work and to succeed. We look at why having a larger network of positive connections with other people makes life feel easier, makes us happier and makes us more likely to live long and succeed in life! I also interview some inspirational female founders about why being part of a community of like-minded women helps them make progress in their life and business.

Saasha Celestial-One is the Co-Founder & COO of OLIO, the food-sharing app. When Saasha & Tessa Clarke (her Co-Founder) both became mothers they decided they wanted to found a socially impactful business together that would work around their families. A chance discussion around food waste and how frustrated Tessa had found herself when unable to give away some spare food before she went on holiday, sparked the idea for fighting food waste with the app OLIO.

OLIO is now the #1 free sharing app that allows users to give and get free stuff, fight waste and save the planet whilst helping neighbours within their community.

I loved this chat with Saasha because not only is she a truly inspirational entrepreneur (she and Tessa just raised a $43 million Series B round to help more people fight waste globally), also does all of this around her family and her wellbeing. Tessa does the same – they’ve created and model the working world that works for them.

Five years ago Ruth Kudzi decided it was time to permanently leave her senior leadership role in education. Like so many of us Ruth had had to make a tough decision: the career she’d worked so hard in, or her young family. Ruth chose her family and started working full-time as a Coach.

Fast forward to now, after building a very strong coaching business and reputation, Ruth now runs Optimus Coach Academy, a million-pound business that she loves, that has already trained 100s of coaches to become accredited with the International Coaching Federation. She also manages to do pick up, drop off and exercise every day!

In this interview we talk about how short-sighted it is to overlook the wellbeing of families, ways in which we can stop the ‘not good enough’ negative chatter and why it’s so important to surround yourself with the right support network and go all in.

With the epic mental load and work load that predates Christmas, it’s way too easy to feel completely frazzled by the time the 25th December comes around. Let’s face it, given the year / years we’ve just had, we’re even more at risk of collapsing in a heap, exhausted and burned out, just at the moment when we want to start enjoying ourselves!

Feeling burned out is not our fault, but we can do something about it.
In this episode I take you through a simple 5 step process to help you create the Christmas you want to have. Follow the five steps to create a fail-safe plan for the festive period. We tackle overcoming overwhelm, how to get clear on your priorities (and say no), how to have great wellbeing during this intense period, plus how to get your work done in time – so we can create the Christmas that we truly want and deserve.

Do you ever suffer from Mum guilt? Or from comparing yourself to other mothers and feel like you ‘should’ be doing something differently? Do you worry that your work is negatively affecting your children? Or that not working is negatively affecting them?

In today’s interview I’m talking to the brilliant Dr Maryhan, an experienced psychologist and parenting expert, as well as a mother of two. For over 15 years she has been supporting children, teens, and young adults struggling with low confidence and anxiety – as well as their parents and care givers. Dr Maryhan’s podcast is in the top 5 for Parenting in the UK – she’s on a mission to make as much of a difference to as many children’s lives as she can.

In our chat Dr Maryhan shares her unique perspective on what screws up our kids, the approach she’s taken to building a successful business around her children (and her top tips for doing it), why self-care is child-care, how we should scrap mum guilt (and what we should replace it with) and her top tips for growing your business, whilst being a present mum to well-balanced, happy children.

As we approach the end of one year and beginning of the next – I have a question for you – where is your business going? What’s the big goal you’re working towards?

Today’s interviewee has such an interesting response to this. As her business is focused on making huge positive social impact, her main goal is the world changing so much that her business is no longer needed.

In this weeks’ episode I’m interviewing a friend and inspiration, the wonderful Lynsey Pollard, Founder of Little Box of Books.

Little Box of Books is a business dedicated to changing the world so that our children read more representative and diverse books. I’ve been a very happy subscriber for some years now and it was such a pleasure to chat to Lynsey about how her business came about, how she’s used her strengths and skills in PR to build its profile, the disciplines that Lynsey relies upon to keep her mindset strong and her people pleasing under control, and how she’s learned to balance business and family.

Have you planned your head ahead already? Do you feel confident you’ve made plans that you’re going to be able to deliver upon?

If you’re anything like me you’ve probably got previous experience of spending AGES crafting intricate plans for the year ahead. You might also have experience of these plans staying current and engaging … for a week or two and then falling out of favour and never being looked at again.

Research shows that goals are not much use if you don’t also plan how you’re going to reach them, the actual steps you need to take to execute them. However, even if you do spend ages mapping out HOW you’ll reach them (been there, done that) you can also fail to reach your goals if they’re not the *right* goals for you.

So – if you’re anything like me, perhaps you’d like to try something different this year.

We only have one life and we want to make sure that we live the life that we want to have.

AMotherBrand is all about using Positive Psychology to help us lead the most fulfilling and joyful life possible, so in this episode I’m going to share three things to help you plan your aligned goals for 2022 and then three things to help you actually achieve them!

In this episode I am sharing one simple exercise that has the capacity to change how you think about everything you want to do. Sounds sensationalist but genuinely, I believe it’s a game changer that you’re going to want to keep on coming back to.

As we adjust pace and to the vast year of possibility ahead of us, I’ve been spending some time checking in with myself, who I am today, what I want to do and how I can get it done.

I’m fortunate in that as well as the Founder of AMotherBrand, I’m also a Coach (currently in training for ICF certification) and so I have access to a whole bunch of insightful coaching models and tools. We can’t all work regularly with a coach (although I highly recommend it if you can, it’s so powerful) but we can all spend a bit of time increasing our self-awareness, to move forwards.

Whenever I create the time and space to think and go deep with coaching exercises, the results are always hugely impactful. I’m yet to do one that hasn’t given me a little breakthrough or a really empowering & validating sense of having yourself reflected back to you. That’s ME! My soul shouts, doing a little dance of joy to see itself reflected so clearly.

In this week’s episode I want to share with you this really simple coaching exercise – which will help you get clear on what you want to do, how you’re going to do it and what that means for you.

Maybe this resonates with you but everyone I’m speaking to at the moment has a refreshing sense of hope for 2022. They feel like this is the year when we’ll emerge from the challenges of the past two and step into the light of clarity and alignment, to be our best selves!

When I talk to the AMotherBrand Community or my coaching clients, there’s a real sense of re-evaluating what’s serving them now, what isn’t and how they can create greater life satisfaction in the year ahead.

Having balance and satisfaction across the different elements of your life is core to wellbeing. The core belief of AMotherBrand is that we can only create a sustainable business around our busy lives and a life we love, if we prioritise our wellbeing.

With this in mind, in today’s episode I am sharing an evidence-based Positive Psychology exercise called ‘Best Possible Self.’

This is
a) an enjoyable (and short) exercise
b) incredibly supportive in terms of clarifying who you want to be and what you’d like your life to be like and
c) super effective in helping you get closer to that vision.

In this episode I explain the science behind how this exercise helps us, how visualisation works and how we can do this exercise for maximum benefit.