1. Lynda, what were you doing just before lockdown?
I was working as a freelance Digital Marketing Consultant.
2. What did you start up during lockdown?
During lockdown myself and my Co-Founder, my 4 year old daughter Fifi, launched The Happy Craft Box, our craft wellbeing boxes. They’re designed for children aged 3-13 and promote happiness, resilience, mindfulness, awareness and help children adapt to change through art, craft, yoga, mindfulness and nature.
3. What was the motivation for starting up your new business? How did it come about?
The idea for ‘The Happy Craft Box‘ came to me during lockdown as I noticed as I talked to my daughter about her feelings whilst doing art, craft and play, it helped her process and understand what was going on and got her to open up more and more.
Lots of children’s lives were thrown into complete upheaval in the midst of these uncertain times and I knew the craft activities would also help other children.
4. What have the biggest challenges been with your new business?
The main challenge is juggling childcare, my other business and my energy levels as it’s been a tough year.
5. What are the things that have helped you the most on your new business journey so far?
I surround myself with other female business owners and it makes it easier when you need a lift or a sounding board.
6. What are the things you’re enjoying most about your new business?
My business has brought me a lot of joy.
Since launching the business in April 2020, hundreds of craft wellbeing boxes have been dispatched across the UK, the feedback and support we have had so far has been incredible.
I’m educated to a degree level in Fine arts so it’s been great tapping into my creative side again as well as bringing in my experience in the wellness industry.
I’ve also loved involving my daughter in the businesses. It has taught her business fundamentals and showed her that anything is possible.
7. What are your next steps for your business?
The business keeps evolving and I work with schools and PTA’s supporting children who are isolated at home, and have worked with children’s charities and special needs schools.
I constantly adapt the changing needs of children during these uncertain times. When the ‘rule of 6’ was introduced it impacted children’s birthday parties. So I introduced ‘positive party packages.’ These can be done with a small group at home, with activities focused on friendship and gratitude.
I’m regularly approached by credible brands who are interested in partnership deals, so the business is really making an impact in the wellbeing and craft industry.
8. Has this experience changed you and your vision of what you want to do in your life in the future?
Actually having something that makes a difference in the world makes me go to bed happy at night.
9. What have your highlights been from your business so far?
I am grateful to have had some incredible moments since starting up the business:
- Being featured in the national press with a full page spread in the Stella magazine in the Sunday Telegraph.
- My business caught the eye of UK Ambassador of creative small businesses Holly Tucker MBE founder of Not On The High Street as she shared our business to her 65,000 community.
- The craft wellbeing boxes were included as part of the Navy ‘Brighter Day’ initiative which provided service families with wellbeing and mindful gifts to help them through the pandemic.
10. From your experience, what would your top tips for someone thinking about pivoting or starting up a new business?
- Your product or service does not have to be perfect before launching, you will naturally refine and develop your business as time progresses based on feedback and need from you customers. Try to adopt the startup mentality and work in an agile way, this means you can adapt to and tweak your business offerings along the way.
- You don’t need a complex website, unique logo, or fancy packaging for your products, don’t put hurdles in the way before you start. If I look back at the start of my business, I took product photos with my smartphone, and created a logo from Canva. My e-commerce store started with a basic template on Shopify.
- My first customers were family and friends, I asked them for testimonials if they liked the craft boxes which I used on the website and social media.
I also gave away free products to bloggers on Instagram in exchange for a review. This just cost me the price of the contents of the box and was really effective at spreading the word.
- Get a support network around you like the AMotherBrand community, it can be lonely working from home and not having a sounding board.
Either join the free facebook Best of Both Worlds Group here
or if you’d like a bit more support, accountability and monthly expert-led Masterclasses, the AMB Membership is opening soon. It only opens a few times a year for a few days!
Join the Waitlist here so you don’t miss out.