About Us

Our Story

Hi, I’m Nonie, The Founder of AMotherBrand.

I believe that mothers should be able to be whole people – we should be able to be the present mothers we want to be, (without ever feeling like we should apologise for it) and we should also be able to do work we really love, that works for us and our lives.

That’s what AMotherBrand is all about – building a business you love, around your family & thriving whilst you do it.

My pre-children career was in making TV documentaries, it was great in many ways, but not family-friendly. When I decided to try for a family, I didn’t want to work and not see my babies, or not work. So, I thought I’d find *a third way* by setting up a business I loved that worked around my family.

AMotherBrand was born out of failing to launch my first business idea!

My first attempt at launching a business was not fun. I had a Masters degree in Social Entrepreneurship but when it came down to it, this didn’t help me with the things that counted most.

Trying to develop this 1st business, pregnant & then at home with my new baby, I’d found myself lonely, out of my depth and frequently overwhelmed. I didn’t know where to go for the information I needed or who to turn to. I longed for a like-minded co-founder but barely knew more than a handful of new mothers, let alone any who wanted to set up a business with me.

What I really needed was a like-minded network. I needed some friends who ‘got it.’ I needed a community with whom I could share what I was doing, who would inspire me, bolster me when I was experiencing challenges and cheer me on when things were going well. Women I could connect with and possibly co-found or collaborate with.

I needed guidance to cut through the overwhelm and someone to hold my hand and show me what I needed to learn at each stage.

I needed help with my mindset. I needed guidance about business planning that I understood and I desperately needed to learn how to manage the juggle without burning myself out!

So I created AMotherBrand. For me and for you.

Business development + Personal Development, inspired by the ‘Science of Wellbeing’ Positive Psychology.


The AMotherBrand Membership

Whether you've got an idea for a business or you're some years in to building it, but you know there's a way to do it more sustainably, the AMotherBrand Membership is for you.


Connect & Collaborate

Connect with like-minded mamas.

Join a supportive community where you can be your whole self, with others who just get it.

Looking for a co-founder, collaborator or someone to co-work alongside locally?

Hang out in the private Facebook group or explore The Members’ Directory, to discover new connections through location, interests and skills. Build ideas, collaborations and new businesses together.


Get Support

We’re building a support system specifically to help mothers create sustainable businesses that work for them.

With a step-by step pathway to follow, we help you get really clear on where you are on your business journey now, where you want to go and what you need to do next in order to get there.

Whether it’s the monthly expert-led Masterclasses, or members supporting members, we aim to be the go-to space for reliable, targeted support & training from people who understand.


Succeed & Thrive

Building a successful business is never just about business.

The core believe of AMotherBrand is that we can only create the flourishing business and life we want if we prioritise our whole self and our wellbeing.

That’s why AMotherBrand is about business development + personal development, powered by the principles of Positive Psychology, the Science of Wellbeing.

Be part of a supportive network where members support each other to grow and thrive, professionally and personally.